We want to embark on a creative journey with you, producing bold ideas and engaging visual identities in order to transform brands, drive business and improve lives.
The origin
Ulysses emerged from the branding department of Jónsson & Lemack’s, (now our partner, Aton.JL), a leading Icelandic agency where we successfully steered design and visual identity projects for nearly a decade.
In 2010, Albert Muñoz (partner) and Jordi Serra (consultant) created The Journey, a new strategic approach that enables us to define our branding and communication design projects more effectively.
The method has spawned a diverse collection of visual identity and communication projects, managed and designed over the years by Albert Muñoz (partner), Sigurður Oddsson (consultant) and Viktor Weisshappel (partner), shaping a new future for the brands we work with.
The Journey
The Journey is a strategic method for defining branding and visual identity projects, where we follow a flexible 5-step scalable process, adapted to suit each client’s needs.
We will take the Journey together, rediscovering your brand's essence and identifying the key insights that will enable us to transform it through a compelling idea.
Penelope
We believe that climate change is a global challenge that affects everyone, everywhere.
The last stage of the journey is PENELOPE, where we encourage and help our partners to take climate action and promote environmental projects within their company, making it an integral part of their vision and setting measurable goals and strategic actions, in order to harmonise our relationship with our planet.
We would like to encourage you to take part in Penelope’s projects, or collaborate in any other solutions towards climate change.
Creative strategy
Research & insights Brand strategy Brand positioning Brand statement Brand idea Brand story Naming Creative direction & Consulting
Design
Brand Visual Identity Packaging design Print & editorial design Communication design Video & motion Digital & Interactive New media
